It’s common for promotional marketing companies to offer their commercial customers anywhere between 30 days to 60 days to pay an invoice. Offering terms like this is a very common industry practice and promotional marketing companies do so because their customers demand it. The problem is that not every company can afford to wait that long to get paid. There are a number of expenses that need to be covered and many of them are due before customer payments are due. When left un-managed, this situation can evolve into a working capital problem that puts the business at risk.
One obvious way to address this problem is to demand faster payments from customers. You can usually do this by offering them an incentive in exchange for a quick payment, such as a 2% discount if they pay in 10 days or less. The problem with this strategy is that it ultimately leaves your customers in control of your cash flow, because they could choose to pay slowly at any time. For many companies, a better strategy is to use factoring.
Factoring solves this problem by reducing the time it takes your company to get the revenues associated with an invoice. This provides your company with the liquidity it needs to pay suppliers and other important expenses. The transaction works by using a factoring company, who advances funds to your promotional marketing company and uses your invoices as collateral. Factoring companies also handle transaction settlements, once your customers pay their invoices on their regular schedules. When deployed properly, factoring can accelerate your cash flow and provide your company with ongoing liquidity.
One attractive feature of factoring is that it’s easier to obtain than other business financing solutions. The most important requirement to qualify is that your customers must have good commercial credit. This is critical because the factoring company is relying on your customers credit as collateral for the transaction. However this is not the only requirement to qualify. Your company should also meet these requirements:
- You should only invoice for products that has been accepted and delivered
- Your invoices and your company should be free of encumbrances and liens
- Your company should not have tax problems, judgments, or pending lawsuits
- The owners should have industry experience and a good reputation
Perhaps the most important benefit of using factoring is that the financing line is designed to grow with your sales. This is a nice feature of invoice factoring because it enables you to take on new clients while minimizing the worries associated with slow payments. This makes invoice factoring an ideal solution for companies that have working capital problems due to slow paying receivables.

















